Marketing Yourself as a Virtual Assistant

Do you get a totally icky feeling when you think about sales and selling yourself?

Girl - you are not alone!

I know I’ve been there and I think it would be safe to say that the majority of humans (especially women) have a hard time with sales and selling themselves. Not to mention pricing your services appropriately - that topic is going to require a deep dive blog post ASAP.

In order to work in this virtual world, you will have to “sell” yourself. To make things feel less gross, I prefer to think about it as marketing myself and making connections.

Here’s three things you can do today to begin to figure out your marketing strategy.

1.Get clear on your business and packages - it’s going to make it easier to talk about your business

When you first start marketing yourself, you need to identify your strengths, what processes and applications you know you can rock (or are actively working to learn), and what industries will be a great fit for you and your personality.

Getting really clear on who you want to work with, what packages and the value you are providing your clients makes it so much easier to talk to people about your business.

2.Don’t try to be someone you’re not.

On Facebook, you might see some woman with a fancy profile pic with her freshly scrubbed children, looking at her adoringly and all smiling at the camera. She’s showing up everywhere and seems super successful. You may want to copy exactly what she’s doing.


Especially if it doesn’t feel authentic to you. There is no one right way to build a business or to market yourself. Just because some rando is posting glam shots on Instagram 3x/day or somebody else is commenting on every job posting with their fancy website - you don’t have to do that. You’ve got to do what makes you feel good and doesn’t stress you out to the point where you can’t deliver exceptional work for your clients.

Plus, people buy your joy. And comparison is the thief of joy.You’re not going to appeal to everyone, but the people you do appeal to - those are your people. Those are the people that matter.

And, one last little thing to remember - it doesn’t matter what another person is doing, how many clients they have or how much money they are making. The more you can put your blinders on and focus on your business, the more successful you’re going to be.

3. If you aren’t talking about your business, then you aren’t marketing yourself.

I see this happen quite often. Mamas have incredible offerings, but they aren’t talking about what services they provide, how much it costs or how to start working together.

Not talking about your business is a sure-fire way to not have a business!

I set a goal for myself to talk about my business every day to three people. The key piece of this is to do it in a way where you’re not saying “Hi, I’m {your name here}, hire me.” You wouldn’t have a conversation that way in real life, so don’t do it online! Build a relationship - get to know the person. What you do and how you can work together will come up naturally as you get to know each other.

If you nail down these three pieces, the fun stuff like building your site, networking online and in person and connecting with clients will come so much more easily!

Sometimes you need a little support when it comes to getting clear about your packages and offerings, or getting over the scariness of putting yourself out there and marketing yourself. That’s where I come in. Click here to schedule a free discovery call today and we can put together your marketing plan so you can get ALL the clients!